Faster searches, lower costs and easy deployment
1-800-Flowers' goal is to create a package that makes people happy. From a dynamic pool of graphic designers who bring joy, the company has built a business that delights every new client who interacts with 1-800-Flowers.
Where they started:
The business of creating joy isn't all fun and games. It also involves accumulating a huge amount of digital assets – in the hundreds of thousands. Managing these assets wasn't always a smooth experience. Before implementing a digital asset management system, the process of creating, saving, and sharing files meant that many team members felt like they were working for the assets, rather than the other way around.
Often, the team had to ask senior staff to locate files, which was inefficient for everyone. Even when someone knew where something was located, the folder structures were poorly organized and contained files with inconsistent naming conventions. Often, the files also lacked usage rights information, leaving it unclear whether the asset could even be used.
This resulted in a huge waste of time and money. Instead, designers spent endless hours searching for artwork, redesigning lost files, and repurchasing stock images that had disappeared in the chaos. This was a major source of frustration for everyone.
Their goals:
• To enable designers to instantly find the images they need.
• To avoid redesigning or repurchasing lost files.
• To simplify their work.
The Solution:
A DAM that's quick to implement and easy to use. 1-800-Flowers was determined not to succumb to a flawed process and sought a system that:
• Organizes the company's image collection into multiple categories with effective tagging;
• Offers a user-friendly, visual search function;
• Saves the company time and money.
• Is a cost-effective, pre-configured solution that makes the setup process painless;
The team chose Portfolio. Setting everything up required only two people. The IT technician installed the software and created user accounts. The designer created catalogs, selected custom fields, and defined a folder structure. Within a few days, everything was up and running, and the problem was solved.
The Results:
Since implementing Portfolio, 1-800-Flowers has benefited in several areas:
SEARCH EFFORT
- Reduced 33%
COSTS
- Lower
UTILIZATION OF EXISTING IMAGES
- Better