Axle AI Acquires Extensis Portfolio Digital Asset Management Solution

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Extensis, a Monotype company, and Axle AI, a leader in on-premise media asset management and digital asset management software, today announced that Axle AI has acquired Extensis Portfolio®, a flexible, easy-to-use digital asset management system used by prominent companies and cultural institutions across the globe. The product will retain the Portfolio branding and software platform, and going forward will be developed, sold, and supported by a dedicated division of Axle AI, Portfolio DAM, LLC.

Monotype acquired Extensis in November 2024 to deliver enhanced value to both companies’ customers by offering a unified font management and operations solution.
Alongside its font-related products, Extensis also provided a distinct digital asset management (DAM) product, Portfolio. As part of aligning product groups following the acquisition, Extensis and Monotype carefully evaluated where the DAM product and its customers would be best supported long-term.
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Bernie Gracy, Managing Director of Extensis and Chief Digital Officer of Monotype, noted: “Axle AI was selected for its deep, dedicated expertise in digital asset management, ensuring that Portfolio will continue to be well-supported, actively enhanced, and aligned with customers’ evolving needs.”

Sam Bogoch, CEO of Axle AI, stated: “We are thrilled to be taking on responsibility for this tremendous product and distinguished customer base. We look forward to reaching out to the entire DAM community to help drive the momentum of Portfolio’s on-premise solution, which already offers clear advantages over its cloud-based DAM competition. We also look forward to developing new options that may supplement Portfolio’s on-premise video, AI, and workflow capabilities, without disrupting what has been a remarkably robust DAM platform over the years.”
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Monotype and Extensis will continue to advance integrated font-management solutions for customers, while Axle AI will steward the Portfolio digital asset management product to maintain and grow its value for customers. Portfolio DAM, LLC will provide continuity of service, product licensing and pricing models going forward, and current contracts will be fulfilled by Portfolio’s team.

Founded in 2018, Axle AI provides AI-powered Media Asset Management and automation software for on-premise as well as cloud and hybrid deployments. Their commitment to customer support and innovation with new technologies has made them a natural choice to create this new division to steward Portfolio’s maintenance and advancement for customers around the world.  Axle’s strategic focus on on-premise solutions, especially given recent customer concerns about cloud costs and data security, will be critical in ensuring continuity for the large Portfolio customer base.

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For more details about the announcement and Portfolio DAM, click here.  

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Monotype and Axle AI will be holding a webinar on March 11, 2026, to discuss the transition and outline work underway for the future of Portfolio as the leading on-premise DAM solution worldwide. Moving forward, Sam Bogoch and Richard Bamford (the new Portfolio DAM product manager), as well as other key team members, will also be available to answer questions and solicit customer feedback.

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About Extensis
Extensis, a Monotype company, established its roots in Portland, Oregon in 1993 with the express goal of solving complex problems for creative enterprises through innovative font and creative asset management technology solutions. Extensis has helped hundreds of thousands of creative professionals—from individual designers to global brands and large creative teams—maximize the efficiency of creative operations, mitigate risk and provide analytical insights to enable creative teams to take informed action.

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About Monotype
Monotype Imaging Inc. is a global leader in typography and branding, offering design assets, technology solutions, and expert insights to empower brand expression and engagement. The company partners with leading type foundries to deliver the broadest inventory of high-quality typefaces in the world.

Further information is available at www.monotype.com. Follow Monotype on X, Instagram, and LinkedIn.

Monotype is a trademark of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions.

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About Axle AI
Axle AI, Inc. is dedicated to making media smarter. As the leading developer of radically simple media search software that runs on premise, Axle AI has empowered its over 1,000 customer sites to solve the key problem of finding and repurposing their video content. Axle AI’s solutions are renowned for their ease of installation, use, and affordability, catering to diverse sectors including video post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising, and government organizations worldwide.


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Axle AI is a privately held company, whose founders have extensive industry experience in DAM and MAM. Investors include Stadia Ventures, Jason Calacanis’ LAUNCH accelerator, and Quake Capital. Axle AI’s CEO, Sam Bogoch, formerly led Avid’s Interplay Workgroup and Media Central product lines; Axle AI’s core team includes members with decades of work in the media management and storage industry. Richard Bamford, who is heading up product management for the new Portfolio DAM division, has been a product specialist and thought leader for Extensis Portfolio for more than two decades.

Media Contacts

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Joscelyn Zell
Sr. Corporate Communications Manager for Monotype
joscelyn.zell@monotype.com

Agustina Lopez Castro
Marketing Manager for Axle AI
agustina@axle.ai
+1-857-408-4923
www.axle.ai and www.portfoliodam.com

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